TK Maxx

TK Maxx

In-house for TK Maxx, TJX Group, I stepped in to craft digital copy with a focus on daily emails, segmented for women and men. Compelling subject lines and informative preview lines were required alongside the sales-driven headlines and body copy within each email. From Valentine's Day gift pushes to Winter Sun trend stories, I worked on sales-driven, creative copy and proofed designers' work. 

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Maison Margiela

Maison Margiela

Dorothy Perkins

Dorothy Perkins