Writing product descriptions of 70-80 words across womenswear and menswear apparel for French fashion retailer The Kooples. Requiring SEO knowledge, brand and product positioning skills, fashion trend awareness and excellent use of company jargon.
Product copy examples -
Dusky print folk dress
This mid-calf, loose-fit folk dress combines a dusky coloured print with sheer sleeve detail for feminine day-to-night dressing. With a striking Bardot neckline to expose the shoulders and smocked dropped waistband, the floaty piece is an elegant choice for this season. Wear with suede cowboy boots for casual festival dressing or a delicate heel for more formal occasions. Come the colder months, style with opaque tights and a leather jacket to lend a rock touch.
Midnight blue bomber jacket
A signature piece for this season and beyond, this bomber jacket in deepest navy blue adds attitude to any look. The generous, boxy cut works well worn open to reveal a statement double zip but can also be zipped up for a smarter feel. Downplay the fabric’s elegant sheen with everyday trainers or pair with black brogues for the evening. Dark cuffs, subtle metal hardware details and a zipped sleeve pocket add contrast.