Part of the YOOX Net-a-Porter Group, The Outnet is dubbed 'the most fashionable fashion outlet'. Beginning as a Senior Fashion Writer, working in-house within a small creative team, I have been twice invited back as the Content Editor and also covered Sub Editor duties. I worked on daily marketing and editorial content in American English. Part of the role included researching catwalk trends, contributing ideas and creating copy for the site, email and social media channels. From promotional banners, homepage sells and subject lines to landing pages, 'What to Wear' editorial stories and push notifications, copy is fast-paced and subject to last-minute promotional changes.
See here for more email copy examples (December 2017 and January 2018, August-December 2018, February-March 2019)