At customer experience agency Biglight, I worked on copy for a number of household name brands, including George at ASDA. My work included crafting product descriptions, blogs, emails and style stories.
I generated compelling copy to quickly achieve client objectives across a variety of briefs. I turned work around to quick deadlines and sub-edited the junior copywriter's work. In particular, I worked on George's new Autumn collection copy, plus the brand's collaboration with top blogger Lorna Luxe (launching the Soul Sister collection).