Dorothy Perkins

Dorothy Perkins

In-house at Arcadia, I worked on thousands of product descriptions and various digital content projects for household name fashion brand Dorothy Perkins. Staying true to the brands' friendly, approachable and feminine tone of voice, editorial was SEO-driven, offering need-to-know details and helpful style advice.

Html skills, thorough self-proofing abilities and technical apparel knowledge were required alongside specific brand and product positioning for an extremely engaged and wide-reaching customer base. 

Dorothy Perkins partywear product description 1
Dorothy Perkins partywear product description 2
Dorothy Perkins partywear product description 3
TK Maxx

TK Maxx

George

George