Maison Margiela

Appointed to craft fashion season copy across Maison Margiela (womenswear and menswear) and MM6 (women’s contemporary line) for the avant-première, main and défilé collections

Net-a-Porter

Fashion writer for The Outnet, part of the YOOX Net a Porter Group. Adopting the much-loved website's sophisticated yet playful tone of voice, I wrote daily homepage, email and social media copy across the main territories, plus longer form editorial including the 'What to Wear' blog page, 'Cheat the Week' series and for The Outnet's own brand, Iris & Ink

Solace London

Author of sharp product editorial featuring a directional description plus key highlights and product features for the customer to note.

TK Maxx

Digital Copywriter at TK Maxx writing compelling email and homepage copy to drive CTR's in an authoritative but approachable and commercial manner. Copy had to be concise, playful and have a great sense of urgency to push sales

 

 

Dorothy Perkins

Senior online copywriter in-house at Arcadia focusing on thousands of product descriptions spanning trend-led, partywear and main category listings reflective of the brand's feminine and approachable tone of voice

George

Senior copywriter for George at ASDA (family fashion and homeware) penning product descriptions, blogs, emails and trend pieces 

EyeFitU

Lead copywriter at award-winning fashion app, writing weekly blogs, daily emails and shaping social content 

Fashion Mode

Fashion journalism for a communication agency's blog, covering the fashion weeks, key collections and other events in the industry calendar