I am an energetic and results-driven senior freelance creative copywriter and content consultant based in London but working globally. I specialise in fashion and enjoy luxury, lifestyle, beauty and travel projects too.
My clients include FashionTV, Maison Margiela, YOOX Net-a-Porter Group, The Kooples, TK Maxx, Arcadia, VCCP, TravelClick, McArthurGlen Designer Outlets, VICE, Fashion Scout at London Fashion Week and Kurt Geiger.
I'm skilled in creative storytelling, digital content, website content creation, SEO copy, social media copy, editorial planning, tone of voice development, blogging, trend analysis, product copy, proofreading and editing, fashion journalism (across the ‘Big Four’ and emerging fashion weeks)... and then some! I’m your go-to for content ideas and copy across luxury, premium, retail and digital brands.
I have a wealth of experience working on content from seasonal campaigns to daily e-commerce emails, website rewrites and style guides. When I'm not writing brand guidelines, editorial features, homepage banners and trend articles, I'm working on marketing materials, POS, press releases and product packaging content.
I’m a strong media and communications professional with a B.A. Hons English Literature from Newcastle University.
Oh, and I'm also skilled in creative production, with the keenest eye for detail.